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Hiba Beydoun
Hiba is a business and marketing consultant with an entrepreneurial drive. Her focus is on growth strategy, digital transformation and branding.
Hiba has over 14 years of progressive experience in Business & Marketing that span across various industries including international FMCG, Unilever, a tech Startup, Careem & Classera and a fortune 500 company, Johnson Controls. She was the first Saudi hire at Careem back in 2014 and she helped launched it in Saudi. She won the best Digital Marketing award from Unilever in 2017 and won the Google X Unilever Digital Consumer Engagement Campaign. Hiba also conducts several workshops to leaders and managers in topics such as marketing communications, organizational behavior, internal communications, and presentation skills.
Hiba obtained her executive MBA from London Business School one of the top MBA universities in the world. She also attended executive education program at Sloan MIT in Boston and obtained her undergraduate BA degree in Mass Communication from American University of Sharjah.
certification
 LBS MBA CertificateExecutive MBA done between Dubai and London with an International assignment in Cape Town. |  MIT Executive EducationAttended MIT in Boston and covered 4 Leadership and Innovation Models in 2011 |  BA in Mass CommunicationAttended the American University of Sharajh and graduated as Mass Communication with Advertising as speciality |
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 Unilever Best Digital CampaignAwarded the best Unilever Digital Campaign for TRESemme Brand when I organised a virtual event, achieving 14M Reach |  Growth Velocity Academy CertificateAttended the GVA one week Digital Marketing Bootcamp to enhance Digital Marketing knowledge |  MIT Executive EducationAttended the course Managing Technical Professionals and Organization at MIT Sloan in 2011 |
 MIT Executive EducationAttended the course Transforming your Leadership Strategy at MIT Sloan in 2011 |  MIT Executive EducationAttended the course MIT's Business Dynamics at MIT Sloan in 2011 |  MIT Executive EducationAttended the course Building, Leading and sustaining the innovative organization at MIT Sloan in 2011 |
 Creative Thinking AwardAwarded Creative Thinking Award for establish a Marketing Communications Department which became vital supporting department to the organisation. |  Financial Training for non financial manAttended and completed Financial Training for non-financial Managers |
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